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Airbnb Teams Up With Disney And Bear Grylls In Latest Adventure-Packed Campaign
By Yoon Sann Wong, 10 Feb 2016
Airbnb, with help from TBWA/Chiat/Day, has launched its latest adventure-packed campaign titled ‘Love This?’ that highlights the brand’s unconventional and exciting homes for rental.
The brand teamed up with Disney and Bear Grylls–star of hit series Man vs Wild–for its two new spots titled ‘Private Island’ and The Jungle Book-inspired ‘Treehouse’.
“The diversity of homes on the Airbnb platform is unrivaled. In this campaign, we put the spotlight on some of the more unusual accommodations like treehouses, islands, ski chalets and beachside homes that travelers really love.”
“Our partnership with Disney captivates the deep connection between both brands. This flagship film marks the perfect beginning of an exciting partnership. There is no better way to live the epic adventure in The Jungle Book than a magical treehouse experience on Airbnb. This film leans directly into this creative insight,” explained Chief Marketing Officer of Airbnb Jonathan Mildenhall.
Watch the commercials below.
In related news, check out this Airbnb you can rent that resembles Van Gogh’s ‘The Bedroom’ painting.
[via LBBOnline, videos via Airbnb]
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