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New Health Ads Bare Truth Behind Common Weight Loss & Nutrition Misconceptions
By Yoon Sann Wong, 28 Apr 2016
Queensland Health is expanding its ‘Healthier. Happier.’ campaign by setting the record straight about common weight loss, nutrition and exercise fallacies.
Its collection of new ‘Did you know…’ spots have been developed by Ogilvy Brisbane and cover the campaign’s 40 myth-busting health facts.
“There’s an awful lot of confusion and misinformation out there about exercise, nutrition and weight. Some of it is accurate, some of it isn’t. The hard part is knowing what’s what. Our research showed that people really want clear facts from a trusted source,” explained Phillip Stork, Director of Marketing and Communications for Queensland Health.
“I’d be very surprised if anyone can get through all 40 facts and not discover something they didn’t know before,” added Stork.
Watch some of the ads below and see more here.
[via LBBOnline, videos via Ogilvy Australia]
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