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Film Company Fools Internet With Fake Viral Videos In Two-Year Social Experiment
By Yoon Sann Wong, 14 Jul 2016
The saying “never believe what you read or watch on the internet” doesn’t echo any clearer than in The Woolshed Company’s latest confession. The Melbourne-based film production company has admitted to having duped the world with bogus viral videos launched over two years.
A declaration video titled ‘The Viral Experiment’ has been posted on the company’s website along with the description:
“The Woolshed Co. presents a two-year social experiment exploring the phenomenon of ‘viral’ videos and shareable content.”
The series, directed by Richard Hughes and Caspar Mazzotti, comprises eight ‘viral’ clips that some of you might find familiar.
This includes the GoPro footage of a man’s fight with a great white shark off Sydney Harbour, a GoPro falling off a drone and onto the ‘Burning Man’ dance floor, a guy who ran into an outback tornado to take a selfie, the USA vs Japan selfie stick fight, the stormtrooper who fell down the stairs on the way to the Star Wars premiere, guy’s reaction to his girlfriend nearly getting struck by lightning in Sydney, a snowboarder getting run down by a bear and a lion who took revenge on a trophy hunter.
The videos had not only spread across the internet but also sparked debate surrounding their authenticity. The news coverage gained the clips even higher view counts.
In an infographic that was published with the announcement, The Woolshed Company states total online views for the videos at 205 million from more than 180 countries, approximately 1.5 million likes, half a million comments and worldwide news coverage.
The company further explained on its website:
“The content series was envisioned as a social experiment to explore the creation and distribution of ‘new media’, with the process involving The Woolshed Co. strategi[z]ing, creating, releasing and then integrating the learnings into the next piece.”
“We set out to better understand exactly how to create short-form, highly sharable, ‘snackable’ content, that is capable of reaching worldwide mass audiences without the luxury of pricey media buys, ad campaigns, publicity strategies or distribution deals.”
Learn more about the project via ‘The Viral Experiment’ video below. You can watch all eight previously released ‘viral’ clips here.
Click to view enlarged version
[via Mashable, video and image via The Woolshed Company]
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