Tiger Beer Turns Air Pollution Into Ink, Artists Use It To Create Street Art
Tiger Beer, Marcel Sydney and MIT spinoff Graviky Labs India have joined forces to cleverly transform air pollution into usable ink.
The creation, dubbed ‘Tiger Air-Ink’, was packaged into pens, markers and spray cans before being delivered to various artists in Asia–a region facing major pollution-related problems.
“By using our entrepreneurial spirit to repurpose pollution into ink–the lifeblood of creativity–we’re giving creative people the tools to enhance their streets, and empowering inventors like Anirudh to take small but impactful actions against air pollution,” commented Mie-Leng Wong, Director of International Brands at Tiger Beer, Heineken Asia Pacific, in a statement.
The team at Graviky Labs, including founder Anirudh Sharma, developed a tool that can be attached to the exhaust pipe of a car to capture the soot for purification, before being converted into ink. According to Sharma, this device can be adapted to suit other machines such as cranes, boats and more.
The nine participating artists of this campaign include Cath Love, Bao Ho, Lei Lei, Kris Ho, Xeme, Smile Maker Roes, Caratoes, Sinic and Calvin Ho.
Watch ‘Tiger Air-Ink’ in action below.
[via Adweek, video via tigerbeer]
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