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H&M’s Powerful New Ad Redefines Beauty, Celebrates Women Of All Forms
By Junru Tan, 15 Sep 2016
H&M has recently debuted a new campaign ad for its fall 2016 collection in a minute-long video.
In the video, the spot’s narrative and feminist anthem soundtrack have redefine how you think women should behave and think in the society.
Apart from showing off the season’s 70s-inspired silhouettes, floral prints and classic pants suit, a wide range of women were featured to celebrate beauty in all its forms.
From transgender model Hari Nef to iconic actress Lauren Hutton and boxer Fatima Pinto, the ad showcases how each of them are unique in their own way, instead of presenting idealized ladies who has “style and grace”.
Watch the video below to see how modern feminism has reclaimed how females are being viewed in current society.
[via Adweek, images and video via H&M]
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