Don't miss the latest stories
A Stylist, Minimalist Branding Identity Inspired By Brutalist Architecture
By Chloe Pek, 31 Dec 2016
At first glance, designer Aurelio Sanchez’s minimalist brand identity for Social Innovation Week (SIW) in San Francisco features a heavy use of type.
Responding to a brief that requests an embodiment of the event’s attitude towards design and innovation, Sanchez’s first inspiration came from brutalist architecture.
“I started working with the three words of the name to create a logo. A logo that could mutate thanks to repetitions creating a pattern,” he tells It’s Nice That.
“The pattern, words or icons will be the main element to play with and set up all the design necessities in a flexible and responsive system.”
Three colors—tangerine yellow, coral and navy blue—make up the palette, which Sanchez shares was the conversation of the project.
Juxtaposed against the monochromatic typefaces, the palette lends a graphic vibrance to SIW’s identity.
[It’s Nice That]
More related news
Also check out these recent news