IBM Releases New Rainbow Logo In Support Of LGBTQ Community
By Dorothy Tan, 09 Jan 2017
Well-known for their progressive stance on equal rights and diversity, IBM reacted in a beautiful way in response to a federal court ruling that allows doctors to deny care to transgender patients based on their religious beliefs.
The tech giant revealed a rainbow-colored version of its usually black and white logo—this new logo is inspired by the rainbow pride flag created by Gilbert Baker for gay political icon Harvey Milk in the 1970s.
Although most rainbow pride flags today have just six stripes—lacking the hot pink and turquoise sections—IBM’s revamped logo that represents its solidarity with the LGBTQ community features all eight colors of the original design.
According to its press release, the company “strongly oppose discrimination of any kind toward anyone”, and this logo is “a new symbol that will represent IBM’s ongoing push for diversity, acceptance, inclusion and equal opportunity”.
Head over here to read the entire press release.
Gilbert Baker's original rainbow flag, June 25, 1978. c/o @themuseumofmodernart. On June 25, 1978, thirty-eight years ago today, Gilbert Baker and friends raised a hand-sewn rainbow flag at San Francisco's Civic Center during the city's Gay Freedom Day, marking the first appearance of the now-ubiquitous symbol of Gay Pride. Baker first considered creating a flag for the gay liberation movement in 1976, during the United States' bicentennial celebrations. "We are a people, a tribe if you will," Baker explained. "And flags are about proclaiming power, so it's very appropriate....We needed something beautiful, something from us. The rainbow is so perfect because it really fits our diversity in terms of race, gender, ages, all of those things." Baker's original flag had eight colors, each assigned its own meaning: hot pink-sexuality; red-life; orange-healing; yellow-sunlight; green-nature; turquoise-magic/art; blue-serenity/harmony; and violet-spirit. In 1979, when Baker approached the Paramount Flag Company about mass producing the flags, the hot pink fabric proved too expensive, so the color was dropped; soon after, organizers of the 1979 Gay Freedom Day Parade told Baker that they hoped to fly the flag in two halves, so Baker dropped indigo, leaving the six-striped flag that remains today. Because of his creation of the tribe's flag, Baker, who is commonly seen in his drag queen persona, earned the drag name "Busty Ross." #lgbthistory #lgbtherstory #lgbttheirstory #lgbtpride #queerhistorymatters #haveprideinhistory
A photo posted by lgbt_history (@lgbt_history) on
[via Hello Giggles]
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