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Should You Hire An In-House Designer, A Freelance Designer, Or An Agency?
By Mikelle Leow, 16 Feb 2017
Which one is better— an internal designer, or an outsourced one?
They should fare quite similarly in terms of quality, so it all boils down to one element: your project's objectives.
Branding magazine OnBrand has provided a list of the pros and cons of hiring an in-house designer, a freelance designer and a design agency.
Scroll down to read about some of the benefits and problems you may get from hiring any of the three, and head over to OnBrand’s list for a detailed explanation.
Pros: Freelancers are great for startups and short-term projects because they charge per day. They’ll work cooperatively with you because they’re concerned about their reputation.
Cons: There’s less commitment in this relationship, and since they work alone, your project may be affected if something goes wrong on the their end.
2. In-house Designer
Pros: Internal designers are the most cost-effective option if you require full-time designers, since they’re within easier reach. They also understand the company and product better.
Cons: Once they pass their probation, it’ll be difficult to replace them and you may have to keep paying them to keep them motivated.
3. Design Agency
Pros: They have a team of professionals on the ready and are highly qualified to design for you.
Cons: For the level of quality, expect to pay for an agency’s services at premium prices, and every change made after signing the brief may have to be charged.
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