Don't miss the latest stories
Learn How To Design A Logotype With The Designer Behind Instagram’s Logo
By Izza Sofia, 14 Mar 2017
Mackey Saturday is the designer behind Instagram's logo and countless other logos for other famous brands.
In this tutorial, he shares his essential process for creating a great logotype: a type-only treatment of a brand or company name.
Firstly, generate ideas by repeatedly sketching the brand name. Take a piece of sketch paper and repeatedly draw, sketch, and write the name to test different logotype concepts. Graph paper can be helpful to get your lines right.
Refine your sketch on tracing paper. Grab some tracing paper, and place it over your brainstorm sketch. Using a pencil, trace over your sketch with more detailed lines and a bit more polish.
Take a photo of your sketch, and bring it into Illustrator. Take a photo of your drawing on tracing paper and bring the image into Photoshop.
Trace your sketch with the pen tool in Illustrator, using minimal anchor points. Go over the lines of your drawing using as few anchor points as possible, focusing on each individual letter at a time. This will ensure your curves are smooth and solid.
Compare your letterforms for consistency and finally, present your final logotype!
For the full tutorial, click here.
More related news
Also check out these recent news