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Aldi’s Logo Redesign Has Designers Commenting About Its Gradient And Spacing
By Yoon Sann Wong, 15 Mar 2017
UK supermarket chain Aldi has given its logo a “contemporary” makeover–a redesign that some have remarked as “same inherently”.
The revamp, which was done by German consultancy Illion Markensocietaet, comprises a more vibrant color palette, 3-D effect, bolder sans-serif logotype and the removal of the blue frame surrounding its “A” symbol.
Many responded to the before-and-after visuals on Instagram account ‘logoinspirations’. Some praised the redesign for appearing “fresher” and more “sophisticated”, others dubbed it as “outdated” and too “industrial”. Majority of the comments revolved around the logo’s poor gradient and large space below the brand name.
Have a look at highlights from the responses below. What do you think about Aldi’s logo redesign?
To read more responses, check out the post on ‘logoinspirations’.
[via Design Week, images via logoinspirations]
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