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This Is Why You Should Never Go Cheap On Your Logo Design
By Izza Sofia, 17 Mar 2017
A great logo serves as the flagship of your company’s identity, where a relationship with your customer begins and follows through their entire journey with your brand.
And like any relationship, an investment is needed. A bad brand could mean that bond may never even form.
“It has to tell a tale. It has to make you ask questions. It has to create a feeling.”
First impressions are important. On average, you only have about two seconds to show someone what you are about. They need to see a sense of energy and personality and a picture of the setting your brand lives in.
“Consumers are 92% more likely to trust the recommendation of friends and family than all forms of advertising.”
No doubt, the best form of advertising is word of mouth. Whether it is a customer that is in love with your product or a company you have collaborated with, one of the goals of building successful brand is having loyal people talking about it to their friends or family.
A successful logo represents their personality as much as it does your brand’s. They are not only fans, but also a part of your culture.
“A custom illustration gives a logo a more detailed, animated or complex look than an icon-based or a font-based logo.”
A strong logo is your chance to rise from the rest. Apart from choosing a powerful typeface or symbol, a growing trend is the use of hand-drawn illustration. This gives the opportunity for your logo to be one of a kind.
Read more about why you should invest in your logo design here.
[via Forbes, opening image via Shutterstock]
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