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Morbid, Comical PSAs Star A Pair Of Tiny Shriveled Lungs Living A Miserable Life
By Yoon Sann Wong, 17 Mar 2017
The personification of body parts rarely fails to amuse. Last year it was Bond’s underwear ad that depicted life from the perspective of two testicles. This year, FCB New York brings to life a pair of small shriveled lungs for the Food & Drug Administration Center for Tobacco Products.
The stop-motion series titled ‘Little Lungs in a Great Big World’ comprises five spots, each focused on a different scenario in the life of character ‘Little Lungs’. The organ remains diminutive in size because it had inhaled too much cigarette smoke in its youth, causing a stunt in its growth.
Ari Halper, FCB New York’s Chief Creative Officer, explained, “We wanted to create a content series with a character people could fall in love with and root for, even if doing so proved to be a lost cause. [W]hile it wasn’t intentionally designed to spoof anything, one might say it was loosely inspired by the irreverent comedy of shows like Robot Chicken, and ‘Kenny’ from South Park, which are notoriously loved by our teen target.”
“The audience is the at-risk teen. These are the teens who are experimenting even though they know it’s bad for them. Our campaign needed to break through the clutter of all the messages they have already seen and already ignored. So, rather than preach to them a bunch of overplayed warnings, we packaged our information in disarmingly entertaining animated shorts.”
Watch the gruesome yet humorous series below.
[via Adweek, videos via The Real Cost]
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