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How To Design And Print The Ultimate Business Card For Your Brand
By Mikelle Leow, 20 Mar 2017
Image via @strategycollective
Your business card bridges your company’s relationship with potential clients. How well it’s designed can make or break that connection.
If first impressions count, consider the perception that your business card creates when it’s initially handed to people.
Karla Lant from 99designs has written a useful guide on how to get the perfect card tailored for your brand—all the way to its printing process.
For example, if you’re thinking of printing your card in portrait format instead of the traditional landscape style, make sure it’s in tune with your company’s concept and doesn’t come off as too gimmicky.
Read more tips below and check out 99designs’ post to learn more.
1. Figure out your concept
Image via SAVVY STUDIO
Consider the story you’ll want to tell your customer about your business, and apply its elements to your card. Your brand values should translate to your card design.
Your card’s images and textures should stay in line with your existing collaterals to help customers recognize your brand better. The colors should also complement your logo color.
2. Consider your card’s specifications
Image via Rose''
Size: The standard business card size is 3.5 inches by 2 inches. If you’d like to change things up and don’t mind paying more, creating a smaller card will make better sense as it’s more likely to be kept.
Orientation: Traditionally, business cards are printed in landscape format. Go ahead if you’d prefer yours to be printed in the more unconventional, though not unusual, portrait format—but fair warning, it’ll be harder to read in a card holder.
Material: You’ll probably want to venture out of the usual paper options and decide to use plastic, wood, metal, or slate, but it’ll cost you extra.
3. Determine your card’s design basics
Image via @maryloufaure
Color: If you have a small budget but are printing your cards in large quantities (more than 500 pieces), you may want to skip CMYK full color mode and print them in just one or two colors. Printing in full color isn’t as expensive as it once was, though, as most printing is done digitally nowadays.
Font: Your typography makes your design. Some guidelines to follow include: using an eight point font so that your text is readable; choosing sans serif fonts for a modern look; selecting serif fonts for a classic appeal; apply decorative fonts sparingly and only for emphasis.
4. Put the right information in the right place
Image via Daria V
Karla says, “Most people take a business card and—after admiring your awesome design—put it in a folio or rolodex. For this reason, most designers will recommend that include vital information on the front of your card, and use the back to give it the flavor.”
The front of your card: Include the important details here, such as the name you want contacts to use, what you do, your contact details, and your logo.
The back of your card: Use the blank space on your card to let your brand shine. Some examples to include are artwork, photographs, and a larger version of your logo.
5. Print your business card
Image by Kendhie via 99designs
File size, type and resolution: The traditional 3.5 inches by 2 inches card needs to have a document size of 1039 by 697 pixels. All images should be at least 300dpi for your card to look crisp and clean. For the best quality, a vector-based PDF file is preferable over PNG and JPEG files.
Bleed: According to Karla, this “refers to highlighting an area [of]…about 1/10 of an inch thick surrounding the document with the same color as the background to prevent border strips from showing.” Make sure your text stays in the safe area, and that your background color is visible all the way to the edge of the design.
Font and color settings: Your text should be embedded in your file and have the correct font licenses. Use CMYK color mode instead of RGB.
[via 99designs, images via various sources]
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