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Poignant Ad Starring Real Guys Challenges The Stereotype That ‘Boy’s Don’t Cry’
By Yoon Sann Wong, 10 Apr 2017
“My dad’s a real tough bloke ya know. He wasn’t afraid to show his emotions; if he was upset about something, he’d let you know, and he’d let you know why he was upset. At no point did my dad ever hide his emotions from us…and maybe that’s why I feel that as a man, you don’t have to.”
In this final episode of Lynx’s ‘Men In Progress’ series, the brand explores the question: Is it all right for men to cry?
The stereotype that associates tears from men as a weakness is not uncontested. Artists from around the world have initiated projects before through crafts such as photography to help shatter this typecast.
The campaign created by TMW Unlimited and launched in mid-2016, aims to unearth what it takes to be a man in this modern age. It covers nine short films that feature real guys responding to questions pertaining to body image, masculinity, relationships, and becoming a man. The ads feature a handful of renowned personalities such as singer-songwriter Tom Odell, professional boxer Anthony Joshua, professional rugby league player Keegan Hirst and footballer Bobby Petta.
Watch its concluding installation below and see all nine of the short films here.
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