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Burger King Sneakily Tries To Rope Google Into Its Ad, Ultimately Backfires
By Yoon Sann Wong, 13 Apr 2017
Video screenshot via via BURGER KING
The ad-mosphere has been taking quite a beating lately, what with Pepsi and Nivea both receiving backlash for their insensitive commercials.
While Burger King’s latest ‘Connected Whopper’ ad is far from distasteful, it hasn’t borne good news for the fast food brand because: it’s no longer working.
The 15-second spot, created in partnership with agency David Miami, stars a BK employee talking about the ‘Whopper’ burger. However, since the ad only has 15 seconds of airtime, it leaves the server with little time to say much. That’s when he summons Google Home to elaborate on about the BK product.
Ideally, the device would recite the Wikipedia description of the ‘Whopper’ burger as demonstrated inside the clip below. Unfortunately, within hours of the ad’s debut, Google disabled the gadget from responding to the spot.
It was reported that Google likely registered a sound clip from the advert to ensure that it would not trigger the Home devices. When a person in real life asks Google Home about the ‘Whopper’ though, the gadget will still reply with the top Wikipedia entry. According to Creativity Online, BK has confirmed that Google Home’s response to the ad has indeed been deactivated.
Watch the ad and the demonstration video below.
If you’re an avid fan of the ‘Whopper’, perhaps you’d like to keep your mouth fresh with the ‘Whopper Toothpaste’.
Video via BURGER KING
Video via Adweek
[via Creativity Online, videos via various sources]
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