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Watch: Paula Scher Reveals How The Pentagram Design Process Works
By Dorothy Tan, 18 Apr 2017
Even if you are not a graphic design geek, you would probably have heard of Pentagram, the New York City-based graphic design house that is one of the most renowned in the world today.
As part of its ‘Studio Tours’ series, Fast Co. Design sent senior writer Mark Wilson to Pentagram’s studio, where he met and spoke with legendary designer Paula Scher.
In addition to discussing what makes an identity good and effective—it should be recognized in every possible channel—, Scher also shared some fascinating insights into the design process at Pentagram.
Instead of just creating brands, the iconic Pentagram partner believes that designers can write new visual languages that they would then teach to the public purely through design.
In her words, all the partners at Pentagram “cares about design first, because [they] are all in it to make this stuff”—watch the video interview with Paula Scher here to learn more about how Pentagram works.
[via Fast Co. Design]
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