Designer Of ‘Girls’ Logo And Opening Credit Explains Why They ‘Feel So Perfect’
If you are a fan of hit HBO TV show Girls, you would be familiar with its opening sequence—it features just the show’s logo set in different colors and treatments, accompanied by an evolving backdrop and an ever-changing musical score.
Although simple—and just on screen for 7 seconds—this title sequence seems to capture the mood of the youth-in-Brooklyn storyline of the show perfectly. Fast Co. Design recently caught up with the designer who created the Girls logo and opening credit to learn more about why “it feels so perfect”.
Howard Nourmand, the executive creative director of creative firm Grand Jeté, explains that the title card is a response to watching the first season of the show, and a solution that meets a key requirement—a cold open—given by Lena Dunham.
The restriction of a minimal but bold title card gave him the idea to be creative with the colors, backgrounds and music—this resulted in an opening credit that is different for every single episode, just like how the script for each episode is unique.
Nourmand also states that it is important that the sequence is a little off—for instance, that the colors do not really match—so that its imperfection reflects the spirit of the show.
Head over here to read more about why the logo and opening credit of Girls just work.
[via Fast Co. Design]
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