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‘Messenger’ Moves Away From Facebook With New Tools That Benefit Brands
By Hannah Sofea, 20 Apr 2017
Image via Facebook
During its last F8 announcement, Facebook opened the floor to developers of the global community. Since then, the social media giant has been gathering ideas and inspiration to improve its way of connecting with users.
Numerous alterations have been made to the ‘Messenger’ app, all leading up to its fresh set of features that was recently announced at F8 2017. What’s steered Facebook to modify the online-chatting app is the staggeringly huge milestone ‘Messenger’ has crossed–a lofty 1.2 billion active users monthly.
That said, Facebook aims to provide better communication for its network—especially businesses. The emphasis on lending a hand to brands has always been a priority for Facebook. Just a year ago, the company allowed third parties to build bots as a way of interacting with customers via conversation. Facebook VP David Marcus, who also leads the ‘Messenger’ team, explained, “We’ve created an ecosystem of developers that are now enabling large companies to do different types of things. But the small guys, they generally don’t have the time to figure this out or the resources.”
‘Smart Replies’ is the latest bot-based technology designed to help business with the automated answering of commonly-asked questions via ‘Messenger’. This comes especially handy as it allows proprietors to focus on responding to more outstanding queries and focusing on other dire tasks at hand. Facebook has already extended the service to restaurants in the US, and is looking to roll it out to other lines of businesses and countries.
‘Messenger Codes’ is another new entry–parametric QR codes that enable people to find out information wherever they are in the real world. If you’re at a concert or basketball game, simply scan the code via the ‘Messenger’ camera to access the corresponding data.
‘Chat Extensions’ allows multiple users to simultaneously communicate with the same business. The tool allows you to share your favorite songs or brands inside the chat.
With AI technology gaining traction, Facebook’s very own ‘M’ virtual assistant keeps your conversation tabs secure. It suggests relevant actions like adding an event to your calendar, or having an emoji used in the text.
Soon enough, Facebook’s ‘Messenger’ will be the center stage for businesses to interact.
For more information of the newest features ‘Messenger’ has in store, click here. In the meantime, have a look at the videos listed below.
[via Facebook Newsroom]
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