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Logo Design On A Budget: Crowdsourcing VS Third Party Graphic Designers
By Mikelle Leow, 19 Apr 2017
Image via Shutterstock
Since logo design is more of a service than a product, there’s always a blurry line when it comes to paying for quality logos. There’s also no clear-cut tier for “high quality” and “super high quality”. So how much should you be paying for something that represents your brand?
Andrew Medal of Entrepreneur has listed the various go-to options for logo design. Read on to figure out the differences between them and decide which one’s the best fit for you. Visit here to learn more.
If you’re a graphic designer who’s looking for a definite approach to logo pricing, click here—or find out how to increase your fees by up to 100 times.
A post shared by 99designs (@99designs) on
Image by project4designstudio via 99designs
Crowdsourcing is an enticing solution because it’s where you’ll find lower cost but highly variant options. Designers offering alternate aesthetics compete on sites like crowdSPRING and 99designs for a client’s flat cost.
Besides the countless options and flat fees, crowdsourcing proves to be a tempting option because not much discussion is needed in the process—all that’s required is a static description of your idea. Of course, many things can go wrong with the lack of meeting with the minds, so make sure you’re as descriptive as possible.
Screenshot via crowdSPRING
Third party designers
Image via rdbosse
The idea of engaging a third party designer can be intimidating, especially when you have a low budget and are unsure of the kind of quality he or she will bring to the table.
However, Andrew explains, “A great logo doesn’t have to use up your entire marketing and branding budget. It is possible to achieve a fantastic visual representation of your company without breaking the bank.”
If you’re apprehensive about the kinds of prices third party services charge, don’t fret. Companies are turning to design services like The Logo Company and Deluxe, which produce quality logos between US$200 and US$500. This range means you can have multiple edits made without having to pay beyond the amount.
Click here to read more about logo options.
[via Entrepreneur, images via various sources]
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