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‘Southern Living’ Logo Gets A Subtle But Refreshing, Purely Typographic Update
By Dorothy Tan, 19 Apr 2017
Original (top) / Revised (bottom)
In graphic design, the smallest details can make a huge difference in the final product—this is clearly seen in the latest logo redesign of Southern Living magazine by designer Jessica Hische.
The wordmark underwent a very subtle revision that effectively made it feel cleaner and more modern—this project is a perfect example of why typography matters in branding, as it is essentially about editing the letterforms to reflect a new aesthetic while staying true to the magazine’s visual heritage.
Hische documented this branding update in a detailed blog post that would delight typography geeks—in addition to talking about the general motivations behind the decisions she made, she also revealed fascinating in-process drafts that show each step of the design process.
Other than the main logo, she also updated the ‘SL’ monogram so that it could be used on a very small scale—for instance, on a smartphone screen.
If you are the kind who likes to read about “bracketted slab serifs”, “ ball terminals” and other technicalities of refining a typographical logo, head over to here.
What do you think of the new Southern Living logo?
[via Jessica Hische]
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