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Snapchat Introduces ‘World Lenses’ To Get Into The Augmented Reality Game
By Izza Sofia, 19 Apr 2017
Snapchat just rolled out a new feature called ‘World Lenses’, a new twist on its popular face filters that continues the company’s exploration of augmented reality.
Fast Co. Design reported that starting today, tapping the camera screen while using the rear-facing camera will bring up new 3D lenses. A cloud, a rainbow, flowers, and a floating “OMG” are part of the initial lineup.
After selecting your lens, you can move it around the screen with your finger before taking a photo or video. Once you have placed it, the app behaves as if the object exists in the real world: walk closer to it and it gets bigger. This is different from Snapchat’s 3D stickers, which are flat objects that you pin after capturing your image.
‘World lenses’ look delightful in its promotional video. Take a look at them below, or head over to Fast Co. Design to read more.
[via Fast Co Design]
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