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Vibrant, MinimaI And Informative Posters Designed For The London Underground
By Izza Sofia, 21 Apr 2017
M&C Saatchi has been working with Outline Artists’ Rob Bailey for several months on a series of vibrant illustrated posters for Transport For London.
Each poster made for the campaign is designed to inform Londoners about fares and ticketing, to ensure they get the most out of using Transport For London’s network.
The campaign is can be found across billboards, press, digital display and digital outdoor, with each poster communicating a piece of helpful information relating to off-peak travel, contactless card payment, Oyster card refunds, daily fare capping and how to claim refunds on delayed journeys.
According to It’s Nice That, Rob did not find any difficulties working with M&C Saatchi’s art director Gary Monaghan. Combining the simplicity of Bailey’s illustrations and Monaghan’s ability to distill each message, the duo find themselves creating 40 posters without much hassle.
Scroll down to view the posters, or head over to It’s Nice That to read more.
[via It’s Nice That]
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