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El Salvador's Redesigned National Identity Features Vibrant Illustrations
By Izza Sofia, 21 Apr 2017
El Salvador has been given a new national visual identity, which aims to promote the country as a tourist destination and a growing global economy.
It’s Nice That mentioned that consultancy Interbrand has worked on the brand strategy for the country in Central America, as well as designing a new visual identity for it.
The new brand strategy is based on a previous study conducted by the El Salvador Government and further research carried out by Interbrand. It looks to put El Salvador on the map as one of the new travel destinations.
A new visual identity also aims to increase international awareness of El Salvador and promote investment, exports and tourism in the country.
The logo centres on the letter “V” within El Salvador’s name and sees a kaleidoscope of colourful graphic icons related to the country—including a volcano, birds and waves—bursting out of it.
Scroll below for images of El Salvador’s new branding, or head over to It’s Nice That to read more.
[via It’s Nice That]
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