Graphic Design Trends From 2016 That Are Still Going Strong In 2017
By Mikelle Leow, 16 May 2017
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Graphic design trends often arrive with a bang and disappear just as quickly. Creatives are closely in-tune with what’s in and what’s not, so it’s easy for them to get tired of fads and decide which ones have overstayed their welcome.
There are some trends, however, that are so aesthetically pleasing they’ve sustained a spot in designers’ hearts. In an article on Web Design Ledger, marketing expert Andrei Tiburca rounds up a list of graphic design trends that were big in 2016 but are even hotter in 2017.
Most of the trends of 2017 are simple and pared-back, and for good reason. A powerful way to keep an attention-deficit audience interested is to lead their focus to the most important content on your site. Light drawings and negative space, for example, are pleasing on the eye but don’t draw too much attention away from the main gist of your page.
Take a look at some of the most popular trends of 2016 and 2017. Check out the full article on Web Design Ledger to see five more.
1. Hand-drawn graphics and icons
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2016 saw a longing for authenticity and simplicity, which manifested over to the world of graphic design. Illustrations are perfect for adding a personal touch and evoking feelings of nostalgia and happiness. Since they’re especially easy to look at, they also work as a way to explain complicated data and instructions.
2. Negative space
Screenshot via Big Horror Athens
Although the negative space trend has been around for a few years now, more and more brands are coming up with their takes on it.
You might believe that for any website, the more content is displayed, the better—but that’s usually not the case. People’s attention spans are short, and reading large chunks of text will cause conflict in their train of thought.
Since negative space helps to highlight specific elements, it’s a beautiful and efficient way to direct users around your website.
3. Creative use of neutral space and grids
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Organized grids have always been a popular look, but 2016 and 2017 saw a demand for irregular layers and ultra-modern design. You’ll come across this aesthetic on print materials, but it’s becoming increasingly popular in web design.
4. Semi-flat design
Video screenshot via windowsdev
Made popular by Google’s ‘Material Design’, the semi-flat look is a step up from the arguably overused minimalist look, and it’s everything you love about flat design but with light and shadow effects for an extra dynamic quality.
Microsoft has recently unveiled a wholly different semi-flat design across all its devices. Click here to check it out.
Take a look at five more sustaining graphic design trends at Web Design Ledger.
[via Web Design Ledger, images via various sources]
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