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Watch: IKEA's Ad About A Mom’s Emotional Adoption Story Will Make You Cry
By Izza Sofia, 17 May 2017
We usually think of IKEA as quirky and fun. However, the furniture retailer is making an effort to show that it is not all frills.
Its latest ad campaign titled ‘Coming Home’ follows a woman’s journey to the other side of the world, on a heartfelt quest to finally meet the child she has adopted.
’Coming Home’ keeps its product touch soft. Floating promotions appear at the end for the various goods this woman buys for her adopted son, without interrupting the story’s gentle flow.
Watch the emotional ad below.
[via Huffington Post, opening image via Vimeo]
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