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A New Nordic Branding Identity That Reflects The Region’s Unique Cultures
By Izza Sofia, 18 May 2017
Danish designer Ole Lund has been appointed to help build a new brand identity for the countries that make up the Nordic region.
Bjarke Ingels' Group (BIG), together with advertising agency Mensch and technology company Area9, have created a new collective identity for the Nordic territories, which include Denmark, Finland, Iceland, Norway, Sweden, Greenland, the Faroe Islands, and Åland.
The Nordic Region of Europe intends to differentiate the region from the rest of the world and leverage its potential. The team was chosen by the Nordic Council of Ministers to create a new identity for the territories called ‘Traces of North’.
’Traces of North’ builds on the idea of curating “Nordic narratives” around the world, facilitated by new and sophisticated technology—a publishing tool that will share and convey Nordic “traces”, both existing and yet to be, at events, projects and places around the world.
The team designed a logo that comprises of a series of dots to form an “N” shape. The team also came up with a larger, animated design that can be used across digital platforms, including The Nordics website. This animated design has interconnected lines which show the connections between “traces”.
The animated design has been created in muted colors—blue, grey, white—and the team chose Helvetica as its primary typeface for its versatility and readability.
Take a look at the visual identity below.
[via Design Week]
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