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Apple Inspires In New Ads Starring Real People With Disabilities Who Kick Ass
By Yoon Sann Wong, 18 May 2017
Apple has debuted a fresh campaign called ‘Designed for Everyone’ in honor of Global Accessibility Awareness Day that falls on 18 May. It comprises seven videos that profile inspiring individuals who aren’t letting their disabilities get in the way of living and loving life.
Each of the seven personalities use Apple’s accessible tech in his or her daily life as a means of supporting tasks related to vision, hearing, speech, mobility, and more.
The cast includes: Carlos Vasquez—lead singer, drummer, and PR manager of heavy metal band Distartica—who lost his eyesight to glaucoma at a very young age; cyclist Ian MacKay—paralyzed from the neck down—aims to cover all 3,000 miles of the Olympic Discovery trail by year end; 15-year-old soccer player Meera Phillips who’s unable to use her natural voice to full extent due to Schizencephaly—a rare developmental birth defect that affects motor function and speech; Todd Stabelfeldt—a quadriplegic who’s also a software engineer and accomplished entrepreneur; nursing student Andrea Dalzell—former Ms. Wheelchair New York, who lives with spina bifida; New York-based producer and radio DJ Patrick Lafayette, who has vision disability; middle school band director Shane Rakowski who is hearing impaired.
Watch the campaign below.
[via Fast Company, videos via Apple, image via video screenshot]
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