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The Paul Rand-Designed IBM Graphic Standards Manual Would Soon Be Reissued
By Izza Sofia, 19 May 2017
The IBM Graphic Standards Manual, originally designed by Paul Rand, is to be reissued as a book by Empire. Syndicat design studio’s Sacha Léopold and François Havegeer has launched a Kickstarter campaign to raise money to fund the project, and they aim to launch the book in December 2017.
The book comprises of original scans of IBM’s graphic design guidelines and is being produced in collaboration with the archive team of IBM New York and the Kandinsky Library of the Georges Pompidou Center in Paris. It will be available in French and English.
Graphic designer Paul Rand was in charge of defining all of the graphics, and in 1972 created a series of logotypes featuring “drawn layered strips” that became IBM’s iconic eight-bar logo.
Between the 1960s and 1980s, a manual for the company’s graphic design was created and regularly updated, including guidelines for the logotype, graphics and typography, design for internal and external documents, signage and architectural applications, all of which are presented in this softcover book. It would also features a preface by Steven Heller.
The crowdfunding campaign runs until 30 June 2017, with a funding goal of €28,000.
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