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Using Only 3 Colors, Striking Short Shares Guy’s Battle To Kick His ‘Coke Habit’
By Yoon Sann Wong, 19 May 2017
After two years of hard work, NYC-based creative studio Dress Code has produced this arresting short animation titled Coke Habit. It tells the true story of a 16-year-old teenager named Mike, who finds himself imprisoned by his severe addiction to Coca-Cola.
The animation has been built upon three main colors—two of which are the beverage brand’s iconic hues: red and white. “Throughout the history of design, the color red has also been used in agitprop posters and protest art. This dichotomy between the two associations of the color seemed fitting, since our film is somewhere between a testimonial and a piece of propaganda,” Dress Code explained to Vimeo.
In addition to the strategic use of color, Coke Habit comes riddled with creative references to iconic works from art history. This includes the surrealist landscapes of Dalí and Magritte, as well as M.C. Escher’s legendary ‘penrose stairs’.
Mike’s battle with his addiction is visualized via his solitary wanderings through a dark, foreboding forest. Dress Code explains, “Forests remind us of suburban youth—where kids, from middle school to high school, go to hide from the watchful eyes of their parents and do things they aren’t supposed to do. It’s where they explore and get into trouble, where they find out what they like and don’t like, where they grow from children into men.”
Watch the animated short film that’s been selected as a Vimeo ‘Staff Pick Premiere’ below.
[via The Vimeo Blog, video via Dress Code, images via video screenshot]
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