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In Clever New Ad, Smirnoff Hilariously Trolls Trump About Its ‘Ties To Russia’
By Izza Sofia, 13 Jun 2017
Vodka brand Smirnoff takes a shot at President Donald Trump in its new ad campaign.
It sparked widespread social media chatter with an outdoor ad campaign mocking the Trump administrations’s ongoing scandals involving alleged collusion with Vladimir Putin’s regime.
“Made in America”, boasts the ad. “But we’d be happy to talk about our ties to Russia under oath”.
That is clearly a reference to Trump’s recent declaration that he is “100 percent” willing to testify under oath about his conversations with then-FBI Director James Comey, who was fired amid an ongoing probe into ties between Trump’s campaign and Russian officials.
In short, the ad campaign is impressively topical, and something that timely and potentially divisive is not an easy concept to push through the client approval process. That is one way for a vodka brand to get people talking about it.
[via Mashable, opening image via Twitter]
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