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Facebook To Start Running Original TV Shows, Video Content On Its Platform
By Dorothy Tan, 27 Jun 2017
Following in the footsteps of Netflix and Amazon, social media giant Facebook is planning to launch original television shows and other video content on its platform.
News agency Reuters reports that Facebook has inked deals with millennial-savvy content producers such as Vox Media, BuzzFeed and ATTN to create video entertainment that will be used to attract users and advertising dollars.
Facebook is looking to run two types of original video content—the first would be longer scripted shows running for 20 to 30 minutes that it would own, and the second would be 5 to 10 minute-long clips that it would not own.
According to sources, Facebook is willing to pay up to US$250,000 for the longer shows, and US$10,000 to US$35,000 for the shorter videos—unsurprisingly, ads would run on both tiers of content.
After hiring MTV executive Mina Lefevre to lead this effort at producing and airing original content earlier this year, Facebook has begun to test the concept with live sports videos in the last few months—more recently, it has collaborated with Major League Baseball to run 20 games live this season.
You can read more about Facebook’s new business and content strategy here—what kind of programs would you like to see on Facebook?
[via Reuters, opening image via Shutterstock]
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