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Healing Power Of Color: Why Medicine Comes In So Many Different Colors
By Kylie Woon, 30 Jun 2017
Sometimes, color can literally be the best medicine.
We all know how crucial color is within the creative sectors, but the psychology of color is just as crucial elsewhere, according to The Atlantic.
“A drug’s hue acts as a mental imprint.”
There is a reason why big pharmaceutical companies go all out to protect the colors of their pills with patents. Research has shown that colors are strongly associated with different emotions and feelings.
“Imagine burning your skin and treating the pain with a cream. Is your imaginary cream white? Now picture it red. Would you trust the cream to work as well?”
That is why sleeping pills are often blue, antidepressants work well in yellow, and why burn creams and baby lotions are white—to most people, it would be disturbing to apply flaming red cream onto a burn.
Interestingly, there are exceptions to the rule.
“Cultural variances are one reason why a drug may appear totally different in separate countries.”
In Italy, blue coloured sedatives are not terribly effective on Italian men. Researchers realised that it was due to the Italian national soccer team, ‘gli Azzuri’, wearing blue uniforms. Italian men therefore associate blue with action and drama.
Similarly, in certain African countries, yellow does not represent happiness, and are not used on antidepressant medication. Due to the prevalence of malaria, yellow is instead associated with the yellow tinge that a sick person’s eyes can take on.
Read more about the power of color in the medical world here.
[via The Atlantic, image via Shutterstock]
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