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Gillette’s Ad About A Son Helping His Father Shave Will Tug At Your Heartstrings
By Izza Sofia, 10 Jul 2017
A new ad by Gillette has proven that there is nothing quite like the bond between parents and their children.
The ad shows the touching tale of Kristian Rex, a New Jersey man tasked with caring for his elderly father.
His father is a former boat captain who suffered a stroke rendering him unable to complete the most basic daily tasks—like shaving his own face. What follows is a three-minute tribute to the connection between three generations of Rex men including Kristian, his father and his own son.
As Gillette notes on the campaign home page, this short film doubles as an introduction to TREO, described as “the first-ever razor designed solely for assisted shaving”, for use by caregivers and individuals who have lost the ability to safely shave themselves.
Take a look at the video below.
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