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Here Are The Most Brilliant Ad Campaigns Of 2017 So Far
By Mikelle Leow, 14 Jul 2017
Image via wknyc
With so many distractions these days, advertisers are thoroughly challenged to grab the attention of their audiences.
The following campaigns, however, had people pausing in the midst of channel-surfing, and got them to stop scrolling through their social media feeds unthinkingly.
The list, which comprises 25 of the best ads of 2017 so far, was culled by Adweek. The entries include ‘Pass The Heinz’, Burger King’s ‘Connected Whopper’, and Samsung’s ‘Ostrich’, which were previously featured on DesignTAXI.
Preview the collection below and see the complete compilation here.
Outdoor and Print
Delta, ‘The Dating Wall’ by Wieden+Kennedy New York
A post shared by Wieden+Kennedy New York (@wknyc) on
Images via wknyc
Delta tied up with Tinder to create a ‘Dating Wall’ in Brooklyn, adorned in scenes from nine exotic destinations, so singles in New York City could take selfies for their dating profile pictures—making them look like attractive citizens of the world.
Television and Video
Coca-Cola, ‘Pool Boy’ by Santo
Video via Coca-Cola
This vibrant, saturated ad stars a pool boy and a pair of siblings, both lusting after him. The duo fights to woo their way into his affections by vying to be the first to hand him a bottle of Coca-Cola—only to be trounced by another family member.
Connect, ‘Ice Bucket Challenge’ and ‘Harlem Shake’, by TBWA\Raad
Video via Fadi
Video via Fadi
This funny campaign for Connect in Lebanon highlights the importance of a speedy internet connection by featuring people performing the ‘Ice Bucket Challenge’ and ‘Harlem Shake’, long after the fads had burnt down in flames.
Digital and Social
Denny’s, ‘Overwhelming Existential Dread’
zoom in on the syrup pic.twitter.com/omRBupjrXq— Denny's (@DennysDiner) March 1, 2017
Images via DennysDiner
Denny’s jumped on the bandwagon of a popular meme with this photo, which made people zoom in to read hidden messages. View on mobile for the full effect.
GEICO, ‘Crushed’ by Martin Agency
Video via GEICO
“The following ad is being condensed for your viewing pleasure,” the narrator reads. The aisles then start closing in towards the center, and the whole scene eventually gets crushed by a giant GEICO logo.
[via Adweek, videos via various sources, images via wknyc]
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