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Researchers Say There Are Four Types Of Facebook Users, Which One Are You?
By Mikelle Leow, 15 Jul 2017
Composite image by DesignTAXI. Background image via Shutterstock
There are 16 Myers-Briggs personality types, 12 zodiac signs, but only four kinds of Facebook users, a new study has found.
Published in the International Journal of Virtual Communities and Social Networking, research has proven that Facebook is the home of four broad personality types: ‘relationship builders’, ‘window shoppers’, ‘town criers’, and ‘selfies’.
Quartz has written about these four types in great detail. Scroll down to find out which category you belong to, and read this article to learn more.
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Like how people once used snail mail and landline telephones, this group uses Facebook for one primary reason: to strengthen ties with their closed ones.
In fact, Facebook is an extension of their offline selves, explains Tom Robinson, Brigham Young University’s (BYU) Associate Director for Graduate Studies in the School of Communications.
‘Relationship builders’ identify with this statement: “Facebook helps me to express love to my family and lets my family express love to me.”
They’re also likely to be heavy posters and frequently comment on updates and images posted by others.
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‘Window shoppers’ view Facebook as a necessary, inevitable part of modern life, and use it as a “social obligation.”
This group rarely engages in conversations or shares personal information and photos on the platform.
Clark Callahan, director of the undergraduate school of communication at BYU, describes Facebook ‘window shoppers’ as, “the social-media equivalent of people watching.”
One ‘window shopper’ told researchers that Facebook was not the right place to “post things about myself or just about my daily life, or what I did on Saturday—because I think people who want to know me will be around doing it with me.”
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This cohort, unlike ‘relationship builders’, make active updates because they find certain news interesting. ‘Town criers’ are not looking for a follow-up; in fact, professor of journalism Kris Boyle says, “Sometimes they post things and they don’t even care if someone likes it or not.”
You might know a journalist, activist, or event organizer, who falls in this category.
Despite being active users, ‘town criers’ aren’t likely to divulge personal information on social media. A ‘town crier’ told researchers, “I don’t talk to my family on Facebook. They are more important than that.”
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Ah, the ‘selfies’, the “superstars” of Facebook. Everyone is all too familiar with them, which is precisely the reason they love being on social media.
‘Selfies’ habitually use Facebook—uploading status updates and pictures—mainly to call attention to themselves. They are empowered and validated by likes and comments, and resonate with the statement: “The more ‘like’ notification alarms I receive, the more I feel approved by my peers.”
One ‘selfie’ revealed, “Taking [a] picture and letting it sit on my phone makes it nothing and useless, but once I post something on Facebook, it shows I’ve done something.”
Learn more about the four types of Facebook users on Quartz.
[via Quartz, images via various sources]
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