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This Brewery Just Came Up With A Genius Replacement For Trump’s Border Wall
By Izza Sofia, 07 Aug 2017
BrewDog, built from old shipping containers, will make “a physical statement about collaboration and inclusivity”, serving Mexican beers on the US side and vice-versa.
“Beer has always been a unifying factor between cultures—and BrewDog was born from collaboration and an inclusive approach," co-founder James Watt writes in an email.
The open-air watering hole, dubbed ‘The Bar on the Edge’, is slated to debut on a plot of land between Texas and Chihuahua, Mexico, although Watt and company have yet to release an exact location—or receive permission from local and federal officials on either side of the border.
“I’m sure there’ll be a few hoops to jump through," he explains.
While the idea may seem far-fetched, it is the latest in a line of cheeky stunts to transform President Trump's proposed border wall into something positive.
It is unlikely under current law that “mandates that people and merchandise may only enter the United States after inspection at designated Ports of Entry,” as US Customs and Border Patrol spokesperson Christiana Coleman explains in an email.
Nevertheless, the company says it plans to forge ahead with the project, at least for now. “It would make it more difficult to build a wall if there’s a BrewDog bar in the way,” Watt said in a statement. “We’re planning on putting the bar there anyway until someone tells us to move it.”
If BrewDog succeeds at turning beer-drinking into a form of protest, the ‘Bar on the Edge’ is certain to mint plenty of new activists in no time.
[via Adweek, opening image via Brew Dog]
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