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Under Armour Wins US$300,000 Legal Battle Against Chinese Copycat Brand
By Mikelle Leow, 09 Aug 2017
Composite image by DesignTAXI. Under Armour logo via Wikimedia Commons, Uncle Armour logo via Shanghaiist
Last April, lower-end Chinese sportswear company Tingfeilong Sporting Goods launched a sub-brand called Uncle Martian. Strange name aside, the brand’s logo looks suspiciously like an unwanted martian lovechild of the Under Armour and Fred Perry logos.
It is by no coincidence that the Uncle Martian logo bears an uncanny resemblance to Under Armour’s. The knock-off brand had sought to leverage on Under Armour’s success in China.
Having gotten hold of the news, the American brand stepped up to take aggressive legal action against the Fujian-based company in June 2016, filing a US$15 million suit against the latter.
In a May 2016 statement, Under Armour declared, “Under Armour is aware of the Uncle Martian launch event. Uncle Martian’s uses of Under Armour’s famous logo, name, and other intellectual property are a serious concern and blatant infringement. Under Armour will vigorously pursue all business and legal courses of action.”
The case has finally come to a close. Tingfeilong Sporting Goods has been called to compensate Under Armour ¥2,000,000 (US$300,000). On top of that, it’s been asked to destroy all infringing products and “eliminate the adverse effect of Uncle Martian's infringement.”
Uncle Martian has made an appeal to the decision, although the two logos look like they came from the same planet.
A post shared by Diao Jia (@diaojia1983) on
Image via diaojia1983
Image via ElsdenChina
Image via JosiahBrewster
shld just buy uncle martian workout clothes aka the chinese underarmor pic.twitter.com/lWkhakwEii— ⭐️ａＺｎ ｄ＇ｅ̂ｔｒｅ⭐️ (@smashedmcdouble) August 14, 2016
Image via smashedmcdouble
[via NextShark and Shanghaiist, images via various sources]
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