Don't miss the latest stories
Adidas Originals’ All-Star Dystopian Ad Has Kendall Jenner, References Da Vinci
By Kylie Woon, 11 Aug 2017
Kendall Jenner joins the adidas Originals ‘ORIGINAL is never finished’ campaign, which has previously starred names like Snoop Dogg, Desiigner, and Young Thug.
This third video for the series moves to the beat of Frank Sinatra’s classic song I Did It My Way, at the same weighty, gritty pace as the first two installments. It features a flashing, glitchy mash-up of dystopian sci-fi and Renaissance art, with Kendall Jenner and other models aligned to Da Vinci’s Vitruvian Man and Sandro Boticelli’s Birth of Venus.
The motivations behind such visual alignments are clear—Da Vinci’s Vitruvian Man symbolizes a perfectly symmetrical, balanced human body and also reflects the artist’s excellence across the fields of arts, science, mathematics and architecture. It’s no surprise that Adidas would seek to associate its high performance apparel with the best creative who’s achieved accomplishments across numerous subjects.
Check out the new video below.
[via High Snobiety, video via adidas Originals, images via video screenshot]
More related news
Also check out these recent news