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Watch: Designer Ji Lee Creates Witty Images Out Of Simple Words
By Kylie Woon, 11 Aug 2017
Designer Ji Lee, former creative director of Google and current creative strategist at Facebook plus Instagram, is the brainchild behind the ‘Word as Image’ project. This is a witty word play series where images and stories come to life through the simple but clever arrangements of letters in a space.
The project relies only on letter-spacing, font and size—aside from that, there are no colors or symbols used to tell the story—making a great case for simplicity and ‘less is more’.
Watch a video of the animated word plays below, and visit Ji Lee’s website to see more of his work.
[via My Modern Met, images courtesy of Ji Lee and featured with permission]
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