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Simple But Powerful Ad By Swedish Armed Forces Boldly Declares Support For Pride
By Yoon Sann Wong, 25 Aug 2017
The Swedish Armed Forces has published a simple but strong visual message in line with Stockholm Pride that loudly declares its support for the LGBTQ community.
Together with an image featuring a pair of combat boots with rainbow laces were the words:
“We are prepared to go as far as necessary. Your right to live how you wish, as you want and with who you want is our duty to defend. And we are prepared to give everything to do that.”
Nemo Stjernström from the Swedish Armed Forces’ communication department explained to The Local, “In part we wanted to show that we clearly take a stand for everyone’s equal worth and rights. In part, that we actively, every day, contribute to ensuring we can continue to live as we wish in a free Sweden. Using the pride flag’s colours and slipping it in to a detail on the uniform is something we have tried before and received a really good response to – it makes it very clear what we mean and what we stand for.”
While many supported the ad—at time of writing, it’s garnered 5,800 likes and more than 700 shares on Facebook—others were not so welcoming of the move. One user commented, “Here I was thinking that the Armed Forces’ duty is to defend the Swedish nation’s borders.”
Stjernström responded, “One doesn’t negate the other… The Armed Forces’ activities are founded on defending Sweden, the country’s interests, our freedoms and right to live as we choose. The general public should feel, know and understand that the Armed Forces stands up for the freedoms and interests of all citizens, here and now, that we defend the current and future Sweden.”
“What we are defending is more than just territory and our borders. It’s our democratic governance, our laws, our freedoms and rights. Everything that makes Sweden Sweden.”
“There are always some (but relatively few) who think the Armed Forces as an authority should hold a low profile in issues that can be deemed as political. We don’t think so. We want to clearly and strongly take a stand for the freedoms and rights we are tasked with protecting.”
Vi är beredda att gå hur långt som helst.Posted by Försvarsmakten on Monday, July 31, 2017
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[via The Local, image via Försvarsmakten]
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