Don't miss the latest stories
Google Debuts ARCore To Rival Apple’s ARKit—Here’s Who’s Leading In The AR War
By Yoon Sann Wong, 30 Aug 2017
Video screenshot via Google VR
On Tuesday, Google unveiled ARCore to challenge Apple’s ARKit. It’s been developed to work for a user base comprising roughly 100 million Android devices.
According to Beck Besecker, CEO and co-founder of Marxent—an AR and VR software company that’s built prototypes using both the ARKit and ARCore—both frameworks have “great functionality without appreciable differences.”
“Combined, they lend significant momentum to mass market augmented reality experiences. It’s a big wake up call to both investors and developers that the technology to support AR experiences is here, and that now is the time to take advantage.”
At present, however, it seems Apple is in the lead. CEO Tim Cook had made it clear that he’s more excited about AR than VR, and with developers already using ARKit to create apps for the upcoming public release of iOS 11—case in point, the ‘AR Measure™’ app—Google will have some serious catching up to do. The latter had spent much of its time focusing on mobile VR that even its ARCore announcement video debuted on its ‘Google VR’ YouTube channel.
iOS11 is slated to debut in several weeks along with the iPhone 8. Meanwhile, Google’s ARCore is only compatible with Pixel and Samsung Galaxy S8. Apple’s early foray into the technology could reward the company with becoming the brand that the public automatically associates with AR. In addition to the iPhone 8, ARKit-powered apps work with any iPhone 6S or later, as well as the iPad Pro.
One major brand that’s already harnessing the power of Apple’s ARKit is IKEA. The Swedish furniture giant sees the potential in using the technology to help customers visualize furniture in their homes.
The Pokémon Go craze demonstrated the popularity that AR games can achieve. AMC is developing the ‘Walking Dead: Our World’ app so that players can fight zombies alongside their favorite characters from the show.
Beyond gaming, however, the applications of AR aren’t so clearcut.
“In terms of what you’ll see early on… simple games, dancing hot dogs and gimmicky marketing activations," explained Besecker. “The killer apps for AR will end up being related to communications, collaboration, learning, search, and contextual configuration tools—truly useful tools that solve problems that take advantage of the unique characteristics of AR by allowing people to collaborate, integrate and configure 3D content within actual space.”
Scott Flynn, Director of Development for AR and VR at Unity, which supports both AR platforms, added, “AR represents the beginning of a fundamental shift in how we perceive and interact with physical and digital environments by merging them. At its core, [AR] will remove the barriers between us and the intrinsic data associated with every object, person, or place in the world.”
Only time will tell the realizations that augmented reality can attain.
GIF via Google
Video via Google VR
Video via We Got This Covered
[via Mashable, videos via various sources]
More related news
Also check out these recent news