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KFC Now Allows People To Pay For Their Fried Chicken With A Smile
By Izza Sofia, 05 Sep 2017
KFC is at it again, using technology to entice people to eat its fried chicken.
This time, a store in the eastern Chinese city of Hangzhou is deploying facial recognition—a technology increasingly used for smartphone authentification—as a new payment method.
Dubbed ‘Smile to Pay,’ the system lets customers pay by scanning their face and entering a phone number at an ordering kiosk. Customers simply needs to smile, and the price of the meal would be deducted from their bank accounts.
Joey Wat, president of Yum! China, said the store is for “young, tech-savvy consumers,” according to Reuters. It is also for people who are willing to submit a close-up selfie and disclose their phone numbers. At least KFC is aware people will inevitably try to trick its new machines.
“Combined with a 3D camera and liveness detection algorithm, Smile to Pay can effectively block spoofing attempts using other people’s photos or video recordings and ensure account safety,” Jidong Chen, director of biometric identification technology at Ant Financial, said in a statement.
’Smile to Pay’ is the first service of its type, according to Ant, though it is certainly not the first use of facial recognition for payment services.
[via Mashable, images via YouTube]
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