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China’s Xiaomi Blatantly Advertises Its Android Device As ‘Similar To iPhone’
By Yoon Sann Wong, 05 Sep 2017
Surely China’s Xiaomi can’t get more plain in letting Apple know that it’s definitely not shying away from the competition. Following news of its plan to debut its bezel-free flagship phone, ‘Mi MIX 2’, on 11 September—one day before Apple unveils the iPhone 8—comes this unabashed, wholly direct ad from smartphone company.
On Tuesday, Xiaomi released its ‘Mi A1’ model—the brand’s first ‘Android One’ gadget, meaning it’ll run on Android software sans any modifications—in India. It rolled out ads via Twitter announcing the model’s features. One graphic in particular bears the words: “Similar to iPhone 7 Plus.”
It’s not only the façade of the Xiaomi device that draws correlation to the iPhone, but also its features. The ‘Mi A1’ model comes with a dual 12-megapixel camera—one regular and one telephoto lens—offering 2x optical zoom. It also has a screen size identical to the iPhone 7 Plus at 5.5 inches.
Other specs include a Snapdragon 625 processor, 4GB RAM, 3,080mAh battery, metallic body, and a fingerprint sensor. It will be launched in 40 countries across Asia Pacific, Europe, Middle East & Africa, as well as Americas. The full list is featured below.
Retailing at $235—roughly a third of what the iPhone 7 Plus will cost you—could the ‘Mi A1’ possibly tempt some potential iPhone users?
[via Mashable, image via xiaomi]
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