Don't miss the latest stories
‘Entrupy’ Gadget Spots Fashion Fakes Of Gucci, Hermès, More, With 98% Precision
By Yoon Sann Wong, 06 Sep 2017
A New York-based startup has developed a new technology called ‘Entrupy’ that enables users to identify fake imitations of branded goods with proclaimed 98% accuracy.
The technology comprises a microscopic camera and mobile app. The user simply holds the camera over various sections of the item where it magnifies captures by 260 times. This reveals details that cannot be seen via the naked eye such as deformed stamp marks, minute gaps in leather grain, and paint overruns. A collection of algorithms helps determine if the product in question is real or fake, before the results are presented through the iOS app.
For now, ‘Entrupy’ only functions commercially on handbags for brands including Balenciaga, Burberry, Céline, Chanel, Dior, Fendi, Goyard, Gucci, Hermès, Louis Vuitton, and Prada. The device is mainly aimed at businesses including pawnshops, online retailers, and wholesalers. The device can be purchased online at an initial fee of US$299, subsequent monthly plans start from US$99.
“The technology works pretty well on everything except for diamonds and porcelain, because those are refractive and we use optical analysis,” explained co-founder Vidyuth Srinivasan, who expressed that the company is exploring other uses for this software. “We’ve already tested it on auto parts, phones, chargers, headphones, jackets, shoes, even crude oil.”
Watch the demo video for ‘Entrupy’ below.
[via Business of Fashion, video via Entrupy, image via video screenshot]
More related news
Also check out these recent news