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Ad For Jennifer Lawrence’s New Film Draws Ire After It Covers Adored Local Mural
By Kylie Woon, 07 Sep 2017
Image via Paramount Pictures
Locals of Newtown, Sydney were offended and chafed when a cherished, longstanding local mural was painted over with an ad for Darren Aronofsky’s upcoming film, mother! starring Jennifer Lawrence.
The original mural—painted by an artist who wishes to remain anonymous—featured a street scene full of animals, with the words “It’s like a jungle sometimes.” According to Newtowner David Olsen, it was a “longstanding” artwork in the community and on a heritage-listed site.
Now, a painted ad featuring a portrait of Jennifer Lawrence stands in its place.
Newtown netizens described the move as exploitative and disrespectful to the community; the town is well-known for its many art murals. “Aside from ruining a loved mural, corporate advertising as street art is a fast way to ruin the nature of street art,” tweeted one netizen.
Somebody spray-painted the words “It really is like a jungle sometimes” and “NO RESPECT!” across the ad, just under the mother! title.
Apparition Media, the agency behind the ad, has since laid out an apology. “We’re sorry to you all,” said the agency, which has since spoken to the original artist about restoring the cherished mural together.
The agency went on to explain that it will bear all the costs required to restore the former mural, and that it will also raise money to donate to a local charity of the original artist’s choice.
Despite these efforts, many Newtowners remain incensed. “You just don’t get the Newtown community, do you,” commented one Facebook user, referring to the high regard for art and community spaces that locals feel.
View the original art—as well as the offending ad—below.
[via International Business Times, opening image via Paramount Pictures]
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