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McDonald’s Tackles Starbucks With Major Redesign Of McCafé Logo, Packaging, Menu
By Kylie Woon, 07 Sep 2017
Image via McDonald’s
Starbucks is no longer the only café that can satisfy your pumpkin spice cravings.
McCafé has unveiled a major revamp that includes a new logo, an entire range of café-quality beverages, and ready-to-drink retail products.
The McCafé logo shows off a cleaner look, moving the original McCafé text into a solid black circle. Sunny yellow dots brighten the white to-go cups for a minimalistic, more sophisticated feel.
The new McCafé Espresso Line stands to take on Starbucks with a range of café-quality drinks including macchiatos, mocha drinks, and a range of flavored lattes—including a pumpkin spice latte, of course. All are served with café-standard details such as whipped cream and lashings of caramel syrup.
In early 2018, McCafé and The Coca-Cola Company will also be releasing three ready-to-drink McCafé Frappe bottled drinks in caramel, vanilla and mocha flavors, which will expand the brand’s retail presence.
With this revamp, McCafé may soon be a permanent fixture in the coffee scene—and may undercut chains like Starbucks and The Coffee Bean & Tea Leaf with lower price points. Check out the new logo and menu here.
Old McCafé design
Image via McDonalds
New McCafé design
Image via goldenstatemcd
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[via McDonald’s, images via McCafé and McDonald’s]
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