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Disrespectful Australian Lamb Ad Featuring Lord Ganesha Has Netizens Fuming
By Izza Sofia, 07 Sep 2017
An Australian meat lobby group has found itself in trouble after the release of its latest ad.
The ad by Meat and Livestock Australia (MLA) depicts several religious figures including Jesus and Ganesha enjoying a barbeque of Australian lamb.
The central message of the ad is that everyone can eat lamb, regardless of background or religion. However the video contains a significant inaccuracy. Ganesha, a Hindu god prominently featured in the ad, does not eat meat. Followers of the Hindu faith are often vegetarian.
Facebook commenters were quick to slam the ad, saying “Utter stupidity, a simply dreadful example of ignorance and lack of respect of the beliefs of others” and “this one is really offensive, shows a total lack of research and respect for certain religions.”
“This is a disrespect to Hindu religion, hurting our sentiments and a senseless campaign,” one Facebook user posted on the campaign’s page. “Your team has got it totally wrong by implying Lord Ganesha is having lamb at dinner table with other Gods. For your information, Hindu Gods and meat do not go together.”
As a result, a Hindu group has formally asked the MLA to discontinue the ad and would like an apology for trivializing their deity.
“Lord Ganesha was highly revered in Hinduism and he was meant to be worshipped in temples or home shrines and not to be used in selling lamb meat for mercantile greed. Upset Hindus are urging Australia Advertising Standards Bureau to ban the new ‘You Never Lamb Alone’ video ad launched on 4 September by Meat & Livestock Australia (MLA), which seems to make fun of Lord Ganesha,” its statement reads.
[via SBS, images via YouTube]
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