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IKEA Redesigns Boxes Into NASA-Themed ‘Space Ships’ You Can Assemble Yourself
By Mikelle Leow, 12 Sep 2017
Composite image by DesignTAXI. Left image via IKEA, right image by Miami Ad School, New York via Ads of the World
Home solutions giant IKEA has given ‘space-saving’ a whole new meaning with its innovative NASA-inspired boxes.
A print advertisement created by Miami Ad School, New York, reveals that IKEA is repurposing its often-discarded cardboard boxes into children’s build-it-yourself ‘SPÄCE SHIPS’. The set even includes an instruction manual and cardboard tools.
“You see a box, they see a space ship,” the play kits read. Way to think out-of-the-box and out-of-this-world, IKEA. Scroll down to take a look at the ad.
Click to view enlarged version
Image by Miami Ad School, New York via Ads of the World. Click to view enlarged version
[via Ads of the World, images via various sources]
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