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Instagram Campaign On Parkinson’s Patients Shows They’re ‘Not Boomerangs’
By Mikelle Leow, 18 Sep 2017
Composite image by DesignTAXI. Background video screenshot via Deep Chhabria, Instagram logo via Wikimedia Commons
In this campaign, Instagram’s promotions of the looping ‘Boomerang’ feature are put on hold to highlight a more profound, motion-based topic: Parkinson’s disease.
Research on Parkinson’s disease first surfaced in 1817. 200 years later, there is still no known cure for it.
Miami Ad School, Mumbai, believes that “we are no closer to finding the cure than we were before” because research centers currently lack funding. In creating this video, it hopes to educate millennials and get them to start caring about Parkinson’s disease. Check out the poignant film advertisement below.
Video via Deep Chhabria
Image by Deep Chhabria via GIPHY
[via Ads of the World, video via Deep Chhabria, video screenshots via Deep Chhabria]
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