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IKEA Relaunches Its Wireless Charging Range With Open Tribute Campaign To Apple
By Yoon Sann Wong, 22 Sep 2017
Wireless chargers might be new to some, but not IKEA. The home furnishing company first introduced these accessories back in 2015; so imagine the joy that the IKEA team must have felt upon discovering that now, Apple’s latest iPhones all support wireless charging.
With the release of the iPhone 8 happening today, IKEA seized the opportune moment to relaunch its wireless charging solutions. With help from agency ACNE, the duo developed its tribute campaign to Apple dubbed ‘This Charges Everything’.
Morten Kjær, Creative Director at IKEA Creative Hub, explains inside a press release, “IKEA has been very progressive with wireless charging, and we are thrilled that new iPhone owners finally can make use of one of the most powerful lamps we’ve ever made.”
Kjær is referring to IKEA’s multi-functional ‘RIGGAD’. For those who prefer a two-in-one over Apple’s AirPower wireless charger, the ‘RIGGAD’ offers both charger and lamp in a single body.
“We wanted to make charging a natural part of your home. Our lamps and side tables with integrated wireless charging are the most ambitious results of that effort. While our standalone charging pads cater to the curious newcomers,” elaborates Björn Block, Business Leader IKEA Home Smart at IKEA of Sweden.
IKEA’s wireless charging catalog includes single pads, triple pads, and even nightstands with the feature.
You can browse through the products here and enjoy IKEA’s latest campaign below.
[via press release]
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